Original by Design
Campaign Look & Feel | Microsoft Surface | With CMD Portland
This campaign positions Microsoft Surface as a key competitor among tech users in the creative industry by aligning the brand with the unique creative minds of our time. The chief visual element is the square from the Microsoft logo, used as a framing device for the featured creative person. The key message of the campaign is "Original by Design".
In the product-focused versions, the screen is used as the framing device
Videos
The videos extend the theme of “Original by Design” by focusing on a specific creative person and highlighting how Microsoft Surface enhances their creative process.
The Mini-Site
Announcing Microsoft’s Director of Inspiration
The mini-site for Microsoft Surface features works created by creative luminaries of our time. Also as a part of the ongoing effort to foster creativity in the company and among MS Surface users, we proposed that Microsoft hire a Director of Inspiration to function of a sort of C-Suite level artist in residence.
The Mini-Site
Announcing Microsoft’s Director of Inspiration
The mini-site for Microsoft Surface features works created by creative luminaries of our time. Also as a part of the ongoing effort to foster creativity in the company and among MS Surface users, we proposed that Microsoft hire a Director of Inspiration to function of a sort of C-Suite level artist in residence.
